WHY STEEL?

Recently we’ve really started to expand our line of Steel bikes while other companies are heavy handed into Carbon everything.  Every now and then, some folks ask why we’re still making steel bikes.  Why are we making a lugged 853 International?  Why did we make an 853 XXIX Pro instead of a carbon?  Why are our high end commuter bikes steel instead of aluminum? 

The answer isn’t as simple as saying…Heritage…there is something more there.  And seeing this clip from an upcoming Rapha film looks like it will expose some of the emotion that is behind this material…

(caution…there’s some Italian swearing)

Of Steel – trailer from RAPHA on Vimeo.

Topics: History,Video

5 Comments »

  1. Eric  |  August 6, 2010   4:38 pm

    Steel is real!

  2. adamo  |  August 12, 2010   2:39 am

    So you guys make steel bikes because they smell better?

  3. Brian  |  August 12, 2010   11:01 am

    And they’re house trained!

  4. Dan O  |  December 22, 2010   5:01 pm

    Who doesn’t dig Italian swearing?

  5. Dave  |  December 23, 2010   8:40 pm

    So nice to see some makers offering steel again. Carbon has a very limited life time and fails without warning. Steel lasts for a very long time and has the flex needed for a smooth ride. Put 700×35′s on a steel frame and be in comfort for a change. The new steel blends are virtually as light as carbon and far more durable.

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