RALEIGH AMERICA AND BIKE MS TEAM UP
National MS Society names Raleigh official bicycle partner of Bike MS
November 9, 2011 — New York, NY and Kent, WA – Bike MS, the largest charity cycling series in the country with 100 events nationwide, and Raleigh, a bicycle brand synonymous with quality and community, today announced that they are teaming up to form a unique partnership and cycling program in 2012. The partnership integrates two trusted brands in the bike industry with a focus on engaging cycling enthusiasts and cause riders as participants in Bike MS.
“We’re incredibly excited that more than 110,000 Bike MS participants nationwide will have the support of Raleigh and access to the experienced committed cycling experts affiliated with Raleigh’s independent bike dealers.” said Graham McReynolds, Executive Vice President for Marketing and Development, National MS Society. “Our partnership with Raleigh will provide new resources and support to Bike MS participants; engage new cyclists; expand fundraising, and cultivate relationships to grow the Bike MS network. Our relationship will also enhance business opportunities for and engagement with Raleigh’s independent bike dealers.”